Balconette, strapless, plunge, full cup, half cup – this bra business is complicated stuff.
And yet, despite all of the options (design and style) out there, the majority of British women are still walking around wearing the wrong sized-bra.
Being a good reporter, I duly pop along to ‘Boob School’ for a preview and I am informed by my lovely fitter, Anne Squire, that most women and shop fitters still use an outdated measuring technique, which leads to the wrong-sized bras being bought.
“In the days before Lycra, women were measured for bras with a tape measure around their midriff and then they would add four inches so there was some give.
No other item of clothing is neglected in such a routine way than the all important brassiere is. Boobs, like feet, need support, attention and to be housed comfortably and hopefully stylishly too.
Despite most women (98 per cent is Laura’s guestimate) who come to Bravissimo being a size D cup and above, people often refuse to try on a bra which is bigger than a D.
“It’s because of the impact glamour models and women in the media wearing the wrong-sized bra have on people’s perception of size,” Anne informs me wistfully.
For example, in this particular instance, if a woman was wearing a 38D bra, it would change to a 34E.” So ladies (big and small-chested alike), on the hundredth anniversary of the bra, I think it’s time to do your boobs a favour and treat them to a bra which actually fits. I will leave you with three tips I learned at Boob School: 1.
Make sure your bra’s back panel/strap is firm and flush to your back.