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On Northcliffe criticised Lord Kitchener, the Secretary of State for War, regarding weapons and munitions.
Kitchener was considered by some to be a national hero.
On 25 October 1924, the Daily Mail published the forged Zinoviev letter, which indicated that British Communists were planning violent revolution.
This was thought by some a significant factor in the defeat of Ramsay Mac Donald's Labour Party in the 1924 general election, held four days later.
The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained.
In early 1930 the two Lords launched the United Empire Party which the Daily Mail supported enthusiastically.There were 40,000 entries and the winner was a cross between a top hat and a bowler christened the Daily Mail Sandringham Hat.The paper subsequently promoted the wearing of it but without much success..(For full list see Daily Mail aviation prizes.) Before the outbreak of World War I, the paper was accused of warmongering when it reported that Germany was planning to crush the British Empire.When war began, Northcliffe's call for conscription was seen by some as controversial, although he was vindicated when conscription was introduced in 1916.